Friday, November 12, 2010

LinkedIn

LinkedIn is a business-oriented social networking site.  It was launched in 2003 and is mainly used for professional networking.  It has more than 80 million registered users, spanning more than 200 countries and territories worldwide.  Not only is the site available in English, it is also available in French, German, Italian, Portuguese and Spanish.  With 80 million users, LinkedIn is ahead of its main competitor Viadeo.  About half the members are in the United States and others are scattered around the world.

The main purpose to the site is to allow registered users to keep in contact and maintain a list of contact details of people they know and trust.  This helps many people to keep in contact with business people they normally would forget about.

A contact network is built up that has list of their direct connections, the connections of each of their connections and also the connections of second-degree connections.  This can be used to gain an introduction to someone you wish to know through a mutual contact.

LinkedIn can also be used to find jobs.  Employers can also list jobs and search for potential candidates.  Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  This can be a very helpful tool for people who have the proper experience and education to land a job in this tough market.

 Another great feature that LinkedIn offers is the LinkedIn Answers.  It may sound similar to Yahoo! Answers but it really is not.  It allows users to ask questions for the community to answer.  This is a free feature that allows users to ask any type of business oriented question. 294 

Along to the LinkedIn website that can be accessed by the computer, there is a mobile version of the site that launched in 2008.  It gives access to a reduced feature of the LinkedIn website but it also is available in six different languages: Chinese, English, French, German, Japanese and Spanish.

Overall, LinkedIn is a great product to use to stay in touch with past business connections.


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